To add a new Family and friends number you have to follow these steps.
The number 140 is changed to 50444.
Call 50444 and select the language saying english.
After that you can say Add delete or modify according to your requirements.
Charges: 5Rs Per month per number.
But i seriously think the speak recognition service is big irritating. Please share your views.
I prefer the previous style of pressing the numbers on our keypad accordingly.